In this series we are featuring financial advisors that have teamed up with Trust & Will to offer estate planning products and tools as an important value-add to clients.
Spotlighted in this case study is Colonial River Wealth Management. Keep reading to find out how Trust & Will’s premier estate planning platform has enabled them to be more proactive about their clients’ estate plans.
Colonial River Wealth Management: Who We Are & What We Do
Colonial River Wealth Management, a top-producing Hybrid RIA firm affiliated with LPL Financial, is a leading financial advisory practice that adopts a comprehensive approach to wealth management, integrating financial planning with a dedicated focus on estate planning.
Serving a diverse client base, many of whom require updated estate documents, we provide tailored solutions that drive value and peace of mind. Our distinctive approach enables us to address estate planning efficiently, helping clients plan for their legacy without the complexity typically associated with legal discussions.
Before Trust & Will: Client Estate Planning Challenges
“Our estate planning process was previously hindered by cost and efficiency issues before we partnered with Trust and Will," said Devin J. Garofalo, President and CEO of Colonial River Wealth Management.
“High legal costs and the perceived complexity of legal documents caused many clients to delay or neglect estate planning. We faced challenges in offering estate planning guidance while navigating legal boundaries and streamlining the process with local attorneys. This can at times lead to incomplete or outdated client documents, unprepared beneficiaries, and missed opportunities for our clients to secure their legacies."
Enter Trust & Will: The Estate Planning Solution that Resolves Client Pain Points
Trust & Wills accessible seat-based pricing model allows for the integration of estate planning into financial planning processes. “Estate planning is strongly incorporated into our client meetings, illustrating key points with practical examples and supplying relevant educational materials. To further facilitate the process, we also offer in-house notarization services for the signing of final documents," Garofalo said.
The Positive Impact of a Trust & Will Partnership
“Our firm's partnership with Trust and Will has resulted in a significant increase in client engagement and satisfaction. This strategic collaboration has yielded a 30% increase in completed estate plans and has been a key driver to protect our clients through vehicles such as life insurance with increasing recognition of the value of safeguarding their legacy. The integration of estate planning through Trust and Wills has proven to be the most impactful enhancement to our advisory services in the past three years, significantly enriching our offerings and distinguishing us within our competitive market,” said Garofalo.
“This service has facilitated stronger relationships across generations, with numerous clients referring their children to our practice for comprehensive financial planning and estate planning. The quantifiable impact is clear: we have successfully incorporated estate planning as a tangible benefit of our advisory services, enriching our value proposition, and enhancing the tools that benefit our clients' overall financial well-being.” Interested in partnering with Trust & Will to enhance your own clients’ estate planning needs? Learn more about our partnership program for financial advisors and schedule a free demo today.
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