In this series we are featuring financial advisors that have teamed up with Trust & Will to offer estate planning products and tools as an important value-add to clients.
Spotlighted in this case study is Cook Wealth. Keep reading to find out how Trust & Will’s premier estate planning platform has enabled them to be more proactive about their clients’ estate plans.
Cook Wealth: Who We Are & What We Do
Cook Wealth is a financial advisory firm dedicated to comprehensive planning and client education. Our advisors understand the critical importance of setting up proper estate documents to ensure clients' wishes are respected and prevent unintended outcomes, like assets going to the wrong beneficiaries. We prioritize delivering a holistic financial strategy that includes accessible estate planning solutions, helping clients protect their families' legacies.
Before Trust & Will: Client Estate Planning Challenges
Before partnering with Trust & Will, we faced significant challenges in encouraging clients to act on estate planning. High costs associated with attorney fees often discouraged clients from completing their estate plans, with quotes ranging from $3,000 to $4,000, which many found prohibitive for their needs. Additionally, the time commitment and discomfort around discussing end-of-life planning posed further barriers. Our team was seeking a solution that could make estate planning more affordable and approachable, ensuring clients would be proactive in protecting their assets.
Enter Trust & Will: The Estate Planning Solution that Resolves Client Pain Points
Trust & Will’s accessible seat-based pricing model allowed us to integrate estate planning seamlessly into our service offering. We introduced estate planning during client meetings, sharing real-life examples to highlight the importance of proper planning and providing educational materials. We’ve also streamlined the process by providing in-house notarization for final document signing.
The Positive Impact of a Trust & Will Partnership
Since implementing Trust & Will, we’ve seen a positive response from clients who appreciate the ease and affordability of completing their estate plans. Approximately 30% of clients have successfully completed their documents, and the service has been a valuable addition to our overall offering. Clients value this new aspect of our practice, with some even referring their adult children to establish early estate plans, strengthening our relationships across generations. Estate planning has become a critical part of our value proposition, differentiating our firm in a competitive field and fostering long-term client loyalty.
Interested in partnering with Trust & Will to enhance your own clients’ estate planning needs? Learn more about our partnership program for financial advisors and schedule a free demo today.
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