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In estate assets

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Research & Reports

Original data and insights on estate planning in America - straight from the source.

Recent Media Coverage

Sample coverage of Trust & Will in the news from consumer, business, and trade outlets.

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With Retirement Looming, Most Gen Xers Still Lack a Will

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Trust & Will Raises $25 Million in New Funding Round

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90% of Americans Are Vulnerable Without This Key Estate Document

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Estate Planning Becomes a Client Retention Issue for Financial Advisors

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80% of Younger Clients Would Switch Advisors Over Estate Planning

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68% Would Switch to an Advisor Who Offers Estate Planning

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How Trust & Will Empowers Advisors to Deliver Client Value

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Ranking Last in Estate Planning, Gen X Risks Unforeseen Consequences

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Top 10 Cities Where Millennials Find Balanced Jobs and Housing

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10 Important Things You Should Know About Estate Planning Today

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Fifth Third Bank Gives Customers Free Access to Online Wills

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Advisors Are Winning New Clients by Offering Estate Planning Services

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For press inquiries, contact Mark LoCastro, Senior Director, PR & Communications, at pr@trustandwill.com.

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Email: pr@trustandwill.com

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Last updated July 15, 2026