The planned giving solution for nonprofits.
Make it a no-brainer for donors to leave a gift to your nonprofit when they set up an estate plan.
WHY TRUST & WILL?
The leading digital estate planning solution in the U.S.
-
18,000+
The number of nonprofits named in our estate plans thus far.
-
$1 Billion
in bequests made through 750,000 + Trust & Will estate plans.
-
$40,000
The average donation made by our members.
-
150+
Our number of industry-leading partners (and counting.)
DON’T LEAVE MONEY ON THE TABLE
Why invest in planned giving?
There was an estimated $45B in gifts made through estate plans in 2022.
Some nonprofits receive more than 25% of their revenue from planned gifts.
Donors are 17 times more likely to leave a bequest when prompted.
THE BENEFITS
What can a Trust & Will estate plan do for your nonprofit?
Give back to those who give back: By partnering with Trust & Will, you’ll be offering your donors a free will to protect their loved ones. We’ll give them a personalized nudge to leave your organization a legacy gift.
Thank your donors: Annual gifts increase by an average of 75% once a legacy gift is made. With Trust & Will, you’ll know who leaves legacy gifts so you can thank them before it’s too late.
Expand your reach: Reach more donors without spending more on marketing. Our platform connects you to individuals actively considering making a charitable bequest.
Tap into considerable returns: Reports show that every dollar spent on fundraising has an average ROI of $56.83 in legacy gifts made through an estate plan. Trust & Will makes this process even easier for you and your donors.
Partnered with leading organizations
Do you love a good cause? So do we. We’ve partnered with leading organizations of all shapes and sizes. Let’s work together.
Contact us to schedule a demo and find out how we can create a unique planned giving program for your nonprofit.
Your planned giving campaign awaits.
Get a glimpse of things you can expect when you team up with Trust & Will on your fundraising efforts.
-
Estate Plans with Expert Support
We make estate planning easy, affordable, and inclusive. Our team of experts will be available to support your donors every step of the way.
-
Custom Nudge for Planned Giving
Members are given the option to leave a legacy gift at their discretion. Your supporters will receive a nudge customized to your organization.
-
Marketing and Fundraising Support
White-glove fundraising and marketing support from someone on our team who knows the ins and outs.
-
Insights on Donors and Gifts
Leverage our exclusive data of pre-existing legacy gifts and custom donor reports so that you can better engage with your donors.
-
More Brand Visibility
Enhance your cause’s visibility through our co-branded efforts and by joining a world-class network of organizations.
-
Education & Resources
Receive our wide breadth of educational materials and resources on estate planning to share with your donor base.
Could legacy giving be your next big campaign?
Find out how you can launch a planned giving campaign with Trust & Will today.
Could legacy giving be your next big campaign?
Find out how you can launch a planned giving campaign with Trust & Will today.
