The holiday season, typically associated with joy and togetherness, often brings underlying family tensions to the surface. Trust & Will’s newest survey, sheds light on these dynamics, revealing the ways in which family arguments impact holiday gatherings—and, surprisingly, the decisions families make regarding estate planning. With nearly 40% of respondents admitting that family conflicts arise during holiday gatherings, our findings emphasize that, while difficult, the holidays present an invaluable opportunity for meaningful conversations about legacy and estate planning.
This report dives into the primary sources of holiday conflict, explores demographic differences, and highlights how these conversations can serve as a bridge to vital planning discussions. Trust & Will encourages families to use this time to engage in open communication, making estate planning a shared family commitment.
Key Findings
Nearly 40% of Families Face Open Disagreements During Holidays A significant portion of respondents reported that family conflicts surface openly during holiday gatherings. For many, these disputes create lingering tensions, with one-third of conflicts escalating into lasting rifts that can impact family relationships year-round.
Topics Most Likely to Spark Conflict Among the most divisive topics, politics leads with 34% of respondents pointing to it as a frequent source of tension. This is followed closely by family dynamics and past grievances (32%), relationships (25%), and finances (25%). Though estate planning discussions ranked lower on the list, with 7% noting it as a conflict trigger, these conversations often surface indirectly and can lead to reconsiderations of wills or inheritance plans.
Holiday Disagreements Lead to Estate Plan Adjustments Remarkably, nearly 20% of respondents indicated that holiday conflicts have prompted a family member to revisit or adjust their estate plans. This trend underscores how emotionally charged discussions can reveal gaps in existing plans and create a sense of urgency around clarifying family intentions.
Exploring Family Disputes: A Deep Dive into Topics of Conflict
Politics, Past Grievances, and Relationships as Key Tension Points Politics, particularly in a post-election year, emerges as the top holiday conflict catalyst, affecting 38% of men and 32% of women. These political discussions often escalate when fueled by broader societal divides. Family grievances and past issues, cited by 40% of Millennials and 32% of Gen Xers, also rank high, with younger generations more open to confronting unresolved issues during family gatherings.
In the Southeast, 37% of respondents highlight relationships and love life as a significant trigger, reflecting regional variances in social norms and expectations. Meanwhile, finances spark conflict for 34% of West Coast families, showing how cost-of-living pressures and wealth considerations can influence holiday discussions. Surprisingly, 7% of respondents across all demographics report that estate planning specifically is a point of contention, hinting that more families may benefit from proactive discussions about inheritance and planning for the future.
Holiday Gatherings: An Untapped Opportunity for Estate Planning Conversations
Inheritance and Estate Planning Discussions are Rare but Growing Only 11% of families report recurring discussions about inheritance or family heirlooms, while 34% actively avoid the topic altogether. Millennials are most likely to broach the subject (19%), perhaps reflecting a generational shift toward transparency and shared financial decision-making. These insights highlight a missed opportunity: estate planning can not only clarify intentions but also prevent future disputes by addressing potential conflicts head-on.
How Holiday Conflicts Influence Estate Planning Decisions For those who do engage in holiday conflicts, 20% have experienced estate plan adjustments or discussions as a result. Males are more likely than females to report such changes, with 24% of men noting estate planning conversations following disputes. In the West and Southeast regions, 18% and 23%, respectively, indicate estate planning actions due to family arguments, underscoring the importance of aligning family members on legacy issues and clarifying expectations.
Demographic Insights
Generational Perspectives on Conflict and Planning
Generation Z is the most conflict-prone, with 57% admitting to holiday arguments and 39% noting that these disputes have prompted estate plan reconsiderations.
Millennials are significantly affected by relationship tensions, with 37% pointing to this topic as a source of conflict. Millennials also lead in discussing estate planning (19%).
Generation X and Baby Boomers are more reserved, often preferring to avoid estate planning topics, potentially valuing family harmony over conflict.
Silent Generation members are the least likely to discuss contentious topics, with only 26% noting any holiday arguments at all.
Gender Differences in Estate Planning Conversations
Men are more likely to cite politics as a holiday friction point (38%) and report estate plan adjustments following disputes (24%), while women are more inclined to blame family dynamics and past grievances (35%) as a source of conflict.
Regional Variances in Family Conflicts
West Coast families are more likely to argue over finances (34%), reflecting regional pressures, while Midwestern families most frequently cite politics as a tension source (38%).
Southeast respondents are the most likely to discuss relationships, love life, and family dynamics, emphasizing the importance of maintaining supportive family structures.
Estate Planning as a Path to Family Harmony
Trust & Will’s survey underscores a clear message: while holiday gatherings may not seem like the ideal setting for estate planning conversations, they provide a unique opportunity to address family legacies openly. Many families avoid discussing inheritance or end-of-life planning, yet nearly 20% of survey respondents have adjusted estate plans following holiday tensions. These findings highlight the importance of turning temporary disagreements into productive discussions that clarify intentions and bring families closer together.
As Cody Barbo, CEO of Trust & Will, notes, "The holidays are a great opportunity to have meaningful conversations about your legacy and intentions. Focusing on what truly matters can bring families closer, creating clarity and peace of mind for everyone." This holiday season, Trust & Will encourages families to engage in open, honest conversations about estate planning—ensuring that each member’s intentions are honored and misunderstandings are minimized.
Methodology:
This random double-opt-in survey of 500 individuals was conducted between November 6, 2024 - November 8, 2024 by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR). Respondents were both men and women, evenly distributed in age and geography.
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