3 minute read

Trust & Will Named on Fast Company’s Annual List of the World’s Most Innovative Companies for 2023

Fast Company recognizes Trust & Will's innovative approach to online estate planning and settlement. Read on to learn more about this exciting announcement!

Cody Barbo

Cody Barbo, @codybarbo

Founder & CEO, Trust & Will

Trust & Will, a leader in online estate planning and settlement, joins the ranks of OpenAI, Disney, and more for 2023’s list of most innovative companies.

SAN DIEGO, CA — March 2, 2023 —Trust & Will, the leading digital estate planning and settlement platform in the US, is proud to be including in Fast Company's prestigious annual list of the World's Most Innovative Companies for 2023. The recognition highlights Trust & Will's achievements in revolutionizing the estate planning industry and making it more accessible and affordable. This year's list highlights the businesses paving the way for the innovations of tomorrow.

"We are honored to be named one of Fast Company's Most Innovative Companies for 2023," says Cody Barbo, Founder and CEO of Trust & Will. "We are dedicated to helping every family build a lasting legacy and this recognition is a testament to our unwavering commitment to that mission."

Since 2017, Trust & Will has disrupted an industry that has traditionally excluded many people from creating generational wealth. By leveraging secure and encrypted technology, Trust & Will enables families to take control of their futures by offering digital estate planning, settlement, and probate solutions.  The company has raised $48M in capital and helped over 500k families. 

Notable milestones for Trust & Will include completing the first electronic Will in US history and partnering with world-class institutions. In October 2022, the company launched Trust & Will Probate, which streamlines the estate settlement process and provides affordable options for families to navigate probate and avoid paying thousands in unnecessary legal fees.

Trust & Will is also committed to positively impacting the community and environment. Their Annual Impact Report showcases this commitment and is published and improved upon every year to hold the leadership team accountable. Trust & Will is a proud member of Pledge 1% and has donated more than 11,000 free Wills to frontline workers and teachers in the wake of COVID-19. The company is also in the verification stage to become a Certified B Corp.

“What a strange and thrilling year it has been to honor this year’s Most Innovative Companies. This year’s list compiles some of the most cutting-edge groundbreakers who are changing our world every single day, from legacy organizations like McDonald’s to upstarts like MrBeast and institutions such as NASA. Everyone on this list does something completely, uniquely different, yet, they all have one thing in common: innovation,” said Fast Company editor-in-chief Brendan Vaughan.


Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at www.fastcompany.com.


Trust & Will is simplifying estate planning and settlement with attorney-approved, legally valid documents and processes designed to adhere to individual state guidelines. Since 2017, we’ve helped hundreds of thousands of Trust & Will members leave their legacy with an affordable way to create an estate plan or settle the estate of a loved one. Our platform uses bank-level encryption that protects customer data and complies with the highest security standards, including SOC 2 and HIPAA. Trust & Will is the official estate planning benefit provider for AARP members, along with several leading financial institutions, who all believe in our mission of helping every family leave their legacy. To learn more, visit trustandwill.com.