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3 minute read

Trust & Will Announces Strategic Investment from Erie Strategic Ventures

Erie Insurance’s corporate venture capital arm aligns with Trust & Will to help more families leave a legacy

SAN DIEGO, CA – Jan. 18, 2024 – Trust & Will, the leading digital estate planning and settlement platform, is proud to announce a strategic investment from Erie Strategic Ventures, the venture capital arm of Erie Insurance (ERIE) in partnership with Touchdown Ventures.

This financing builds on previous investments, with more than $50 million raised since Trust & Will’s founding in 2017. The new capital will be used to further integrate Trust & Will's award-winning platform with leading financial institutions and insurance providers.  

“We are honored to partner with Erie Strategic Ventures and Touchdown Ventures to help more families leave a legacy,” said Cody Barbo, founder and CEO of Trust & Will. “With this strategic investment and ERIE’s reputation as a leading auto, home, business and life insurance company, we can bring our innovative digital solutions to people who may otherwise think they can’t afford or don’t need an estate plan.”

Nearly 60% of American adults do not have an estate plan. Trust & Will provides an easy and secure way to create estate plans and settle estates online, with the ability to customize legal documents that adhere to individual state and county guidelines. The fintech company recently achieved B Corporation certification, becoming the first in their industry to do so. 

“Trust & Will has made it easy and affordable for anyone to proactively get their estate in order and we’re pleased to partner with this leader in online estate planning and settlement,” said Keith Kennedy, senior vice president for Next Level Innovation at Erie Insurance. “Similar to the flexible and affordable life insurance that we offer through Erie Family Life, estate planning is an essential part of protecting your family and helping loved ones when they'll need it most.”

ABOUT ERIE STRATEGIC VENTURES

Erie Strategic Ventures is the venture capital arm of Erie Insurance (ERIE), a Fortune 500 auto, home, business and life insurance company that generated $8.6 billion in direct written premium in 2022. Founded in 1925, ERIE is the nation’s 12th largest homeowners insurer, 12th largest automobile insurer and 13th largest commercial lines insurer based on direct premiums written. ERIE is rated A+ (Superior) by A.M. Best and has more than six million policies in force and a network of over 13,000 independent agents across 12 states and Washington D.C. Learn more about Erie Strategic Ventures at www.erieinsurance.com/ventures.

ABOUT TOUCHDOWN VENTURES

Touchdown Ventures partners with corporations to manage their venture capital programs. Touchdown works closely with each corporation to help achieve the financial and strategic benefits from venture capital investments. The firm maintains offices in Los Angeles, Philadelphia, and San Francisco. More information on Touchdown can be found at www.touchdownvc.com.

ABOUT TRUST & WILL

Trust & Will is simplifying estate planning and settlement with attorney-approved, legally valid documents and processes designed to adhere to individual state guidelines. Since 2017, we've helped hundreds of thousands of Trust & Will members leave their legacy with an affordable way to create an estate plan or settle the estate of a loved one. Our platform uses bank-level encryption that protects customer data and complies with the highest security standards, including SOC 2 and HIPAA. Trust & Will is the official estate planning benefit provider for AARP members, along with several leading financial institutions, who all believe in our mission of helping every family leave their legacy. To learn more, visit trustandwill.com.

Trust & Will is an online service providing legal forms and information. Trust & Will is not a law firm and does not provide legal advice.

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