From Households to Law Firms: Why Trust & Will is the Platform Attorneys Can Trust

A Brand That’s Helped Over 1 Million Families Start Their Estate Planning Journey

Estate planning can feel overwhelming. That’s why Trust & Will was created—to simplify the process, meet people where they are, and offer the education and tools they need to take their first step. Since launching, we’ve supported more than 1 million families on their estate planning journeys through accessible content, user-friendly technology, and approachable guidance.

We’ve become a trusted, recognizable name in modern estate planning—not just a platform, but a starting point for families looking to protect what matters most.

This reputation for simplicity, clarity, and security is part of what sets Trust & Will apart—and it’s something attorneys can now bring directly into their own practice.

What This Means for Attorneys

Trust & Will is more than a digital platform—it’s a brand that clients already know, and that recognition carries weight. Attorneys who incorporate Trust & Will into their service model can build on the trust we’ve earned with consumers, offering a modern experience that clients feel comfortable engaging with.

• Familiarity builds confidence: Clients are more likely to engage when they recognize the brand.

• Technology becomes a bridge, not a barrier: Our interface is built for ease of use, which leads to faster onboarding and less friction.

• Trust is extended: When clients see their attorney working with a brand they know, it enhances credibility and reinforces the value of the legal relationship.

Designed for Attorneys, Backed by a Recognized Name

Trust & Will for Attorneys was built to meet the needs of modern estate planning practices. It’s a powerful platform that combines:

• Secure client intake and file upload

• AI-powered document summaries and data extraction

• Real-time life event monitoring

• A centralized client dashboard with role tracking, plan summaries, and notes

All within a familiar, branded experience that clients trust. Whether attorneys are serving long-term clients or welcoming new ones, Trust & Will helps streamline the process while enhancing the client’s perception of the service they’re receiving.

The Power of Platform + Professional

Offering estate planning through Trust & Will doesn’t replace your legal knowledge—it enhances it. Attorneys remain at the center of the client relationship, while our technology supports efficiency, collaboration, and continuity of care.

By combining your legal expertise with our consumer-facing platform, you give clients something more than documents. You give them peace of mind, in a format they already understand and trust.

Ready to Build on the Brand Clients Know?

When attorneys use Trust & Will, they’re not just choosing software—they’re choosing to align with a brand that’s helped over 1 million families take meaningful steps toward protecting their futures.

👉 Explore the platform and see how you can bring a trusted, modern estate planning experience into your legal practice today.