Jaden Rones, @JadenRones

Gen Z Trend Analyst, Trust & Will

Jaden Rones is a Gen Z Trend Analyst at Trust & Will, where she leads research and strategy around the behaviors, values, and content preferences of younger audiences. By tracking cultural trends, platform shifts, and generational insights, she helps shape products and messaging that truly connect with Gen Z. Her work bridges marketing, content, and product teams—ensuring Trust & Will stays relevant, inclusive, and forward-thinking. Jaden is passionate about creating authentic experiences that build trust and empower her generation to take ownership of their legacy on their own terms.