Silvia Santana, @SilviaSantana

Gen Z Content and Trends Analyst, Trust & Will

Silvia Santana is a PR Marketing Intern at Trust & Will, supporting the PR and content teams by creating research-driven articles on trending topics, generational insights, and media narratives. Focusing on making estate planning more approachable—especially for younger audiences—by exploring how culture, financial wellness, and legacy planning intersect. She helps translate data from national surveys and real-time trends into thoughtful, engaging stories that resonate with modern readers. With a strong interest in Gen Z behavior and public perception, she contributes to earned media strategy, thought leadership content, and editorial campaigns that reflect Trust & Will’s mission to make estate planning accessible, relevant, and human.