Hailey Bieber’s Rhode Sale Boosted Her Net Worth—And Modeled Smart Estate Planning

When Hailey Bieber sold her skincare brand, Rhode, to e.l.f Beauty for $1 billion, it made headlines both as a powerful business move, and a major boost to her net worth. But beneath the valuation lies a more personal story about transition, intention, and legacy planning.

As Hailey steps into motherhood and Justin Bieber continues to scale back from touring, this deal reflects something deeper: a plan to protect what they’ve built together, and a desire to shape the future of their growing family.

What does this have to do with estate planning? Everything.

Estate planning is ultimately about defining what matters most—and ensuring it lasts. And while most of us aren’t closing billion-dollar exits, the core questions are the same:

• How do I protect what I’m building?

• Who does it benefit?

• And what happens if I’m not here?

Legacy Building: Turning Net Worth Into Long-Term Impact

Legacy planning is the aspect of estate planning that centers around your values and meaningful assets will be preserved and passed on. It’s more than just money- it’s about your impact. 

For some, that’s family. For others, it’s a business, a body of creative work, or a cause. A strong legacy plan ensures that your impact is protected, distributed according to your wishes, and preserved for the people and communities you care about. 

While there’s often an assumption that legacy planning happens later in life, younger generations- especially entrepreneurs and creatives- are starting to do this earlier. By planning now, they are helping themselves stay in control, stay organized, and stay protected. 

What Hailey’s Deal Reveals About Modern Planning

Hailey Bieber’s decision to sell Rhode goes beyond cashing out. She’s future proofing- both personally and professionally. 

By stepping into this new chapter of life, Hailey is doing what estate planning encourages:

1. Organizing ownership of her businesses

2. Transferring control to a trusted party (in this case, e.l.f. Beauty) 

3. Providing long-term financial stability for her growing family

This is a modern take on business succession planning, which has often been associated with older entrepreneurs. But even in your 20s and 30s, it’s still relevant- especially if you’re building something bigger than yourself. 

Why Young Founders and Creatives Should Start Protecting Their Net Worth Now

If you’re a creator, business owner, or builder of any kind, estate planning probably isn’t your priority right now. But here’s why it should be at the top of your list:

• Protect Your Creative Assets: 

Whether you’re running a beauty brand like Rhode, have an online store, or produce digital content, your Intellectual Property contributes to your net worth. A Trust can ensure that its value is passed down according to your wishes. 

• Establish Ownership and Control:

Clear documentation (through legal tools like Wills or Trusts) helps establish ownership of your assets - avoiding confusion, disputes, or legal setbacks later. 

• Plan for the Unexpected:

A quality estate plan prepares for all outcomes- even beyond death. If you’re ever incapacitated, your plan can help protect your work, net worth, and your legacy. 

• Make it Easier on Your People:

Estate planning is intended to help reduce stress, conflict, and financial burden on the people you care about most. That’s a powerful gift to your loved ones. 

Why Net Worth Is Just the Beginning: Estate Planning for the Future

Hailey Bieber’s $1 Billion Rhode deal might seem like just another celebrity business headline- but it’s also a powerful example of legacy planning and protection. 

Beyond the personal benefits, Hailey’s decision also reflects a growing trend: young Gen Z founders thinking long-term about the brands they’re building. Despite Rhode Beauty being launched recently in 2022, she chose to secure its future early—and proved that exit strategies and estate strategies aren’t mutually exclusive. In fact, they often overlap. Whether you’re planning to sell your business someday, or pass it down to a family member, or maintain creative control in perpetuity, estate planning tools like Living Trusts and LLC structures can make that possible. These tools help you outline your intentions while you’re healthy and clear-headed, rather than leaving those decisions to chance (or worse—state law).

For creatives and entrepreneurs who rely on their brand or content as a primary income stream, planning ahead is especially vital. It’s not just about protecting your net worth—it’s about protecting your story. Who manages your business if you’re unable to? Who benefits from your work after you're gone? And how do you ensure that your voice, your values, and your vision are honored long after you're not around to advocate for them?

Hailey Bieber is securing her worth, her wealth, and her future family- and setting an example, by showing us that you can be young and still make savvy long-term decisions. 

You don’t need a billion-dollar business to take control of your legacy. You just need a plan. 

At Trust & Will, we keep things simple. You can create a fully customizable, state-specific estate plan from the comfort of your own home. Take our free quiz to see where you should get started, or compare our different estate planning and settlement options today!

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