Chloe Burcell, @ChloeBurcell

Gen Z Content Analyst, Trust & Will

Chloe Burcell is a Gen Z Content Analyst at Trust & Will, where she works at the intersection of creative storytelling and digital research to contribute to projects that reimagine estate planning as emotionally driven, culturally relevant, and social-first. With a background in creative producing and digital marketing, Chloe develops content that lives where Gen Z does—on TikTok, Instagram, Pinterest, and Reddit. Her work blends research with originality, helping uncover not just what her generation cares about, but how to meet them with honesty, empathy, and humor. Whether she’s pitching trend-led campaign ideas, crafting narrative explainer series, or shaping brand tone across platforms, Chloe is focused on making the hard stuff human—and helping a new generation take ownership of their future.