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Trust & Will Earns Inc. 5000 Recognition for Second Consecutive Year in 2024

Trust & Will ranked on the Inc. 5000 list for the second year in a row with a three-year revenue growth of 670 percent.

SAN DIEGO, August 13, 2024 - Trust & Will, the leading digital estate planning and settlement platform in the United States, is proud to announce its inclusion in the Inc. 5000 list for the second consecutive year. Inc. revealed today its annual list of the fastest-growing private companies in America. Trust & Will ranked No. 711 with a three-year revenue growth of 670 percent.

The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Microsoft, Meta, Chobani, Under Armour, Timberland, Oracle, Patagonia, and many other household-name brands gained their first national exposure as honorees on the Inc. 5000.

“Being recognized on the Inc. 5000 list for the second year in a row is a significant honor,” said Cody Barbo, Co-founder and CEO of Trust & Will. “This achievement underscores the hard work and dedication of our entire team, as well as our unwavering commitment to our mission: to modernize the estate planning process for all Americans.”

The Inc. 5000 award is a testament to the company’s consistent growth, innovation, and commitment to providing exceptional service to its members. Trust & Will has experienced another year of significant milestones, including the expansion of its product offerings, enhanced member support, and strategic partnerships that have further solidified its position as a leader in the estate planning and financial services industries.

Trust & Will has seen substantial growth since its founding, serving hundreds of thousands of Americans across the country. The company's user-friendly platform offers a seamless way for individuals and families to create customized estate plans, including Wills, Trusts, and more, without the traditional costs and complexities associated with estate planning.

Looking ahead, Trust & Will remains focused on continued innovation and growth. The company plans to introduce new features and services in the coming year, further enhancing its platform to meet the evolving needs of its members. As Trust & Will celebrates this achievement, the company remains more committed than ever to its mission of providing peace of mind through accessible and affordable estate planning solutions.

For more information about Trust & Will and its estate planning services, visit trustandwill.com.

For complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, location, and other criteria, go to www.inc.com/inc5000.

ABOUT TRUST & WILL 

Trust & Will is simplifying estate planning and settlement with attorney-approved, legally valid documents and processes designed to adhere to individual state guidelines. Since 2017, we’ve helped hundreds of thousands of Trust & Will members leave their legacy with an affordable way to create an estate plan or settle the estate of a loved one. Our platform uses bank-level encryption that protects customer data and complies with the highest security standards, including SOC 2 and HIPAA. Trust & Will is the official estate planning benefit provider for AARP members, along with several leading financial institutions, who all believe in our mission of helping every family leave their legacy. To learn more, visit trustandwill.com.

More about Inc. and the Inc. 5000

 Methodology

Companies on the 2024 Inc. 5000 are ranked according to percentage revenue growth from 2020 to 2023. To qualify, companies must have been founded and generating revenue by March 31, 2020. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2023. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2020 is $100,000; the minimum for 2023 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places.

 About Inc.

Inc. Business Media is the leading multimedia brand for entrepreneurs. Through its journalism, Inc. aims to inform, educate, and elevate the profile of our community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating our future. Inc.’s award-winning work achieves a monthly brand footprint of more than 40 million across a variety of channels, including events, print, digital, video, podcasts, newsletters, and social media. Its proprietary Inc. 5000 list, produced every year since its launch as the Inc. 100 in 1982, analyzes company data to rank the fastest-growing privately held businesses in the United States. The recognition that comes with inclusion on this and other prestigious Inc. lists, such as Female Founders and Power Partners, gives the founders of top businesses the opportunity to engage with an exclusive community of their peers, and credibility that helps them drive sales and recruit talent. For more information, visit www.inc.com.