Trust & Will’s Tu Legado Campaign Wins Silver at the 2026 Anthem Awards

Trust & Will’s Tu Legado campaign has earned a Silver Award in the 6th Annual Anthem Awards in Campaign — Social Media for Belonging & Inclusion (For Profit). Announced November 5, 2026, the recognition honors our social campaign for advancing belonging and inclusion; and for helping more Hispanic American families access estate planning education and services.

Tu Legado set out to close a real access gap. According to Trust & Will’s 2025 Estate Planning Report, 62% of Hispanic Americans have no estate planning documents, compared with 55% of Americans overall. The social-first campaign used fútbol, family, and legacy as entry points—timed to the 2026 FIFA World Cup—with Spanish storytelling and creative inspired by El Libro Vaquero comics. The goal was to raise awareness, reduce language and access barriers, and meet families with culturally relevant stories about leaving a legacy.

Trust & Will's Tu Legado campaign reached more than 40,000 people, adding 562 Instagram followers, generating 1,460 comments, and partnering with the youth program Soccer Shots.

“The work of social impact doesn’t pause when conditions get harder, and this year’s Anthem Winners proved it,” said Anthem Awards General Manager, Patricia McLoughlin. “Facing new challenges, they kept building, kept organizing, and kept delivering for the people and causes they serve. They set a new standard for good, one defined as much by persistence as by results.”

“Tu Legado was built to meet Hispanic American families where they are; through language, culture, and the stories that already shape how they think about legacy,” said Dale Sperling, Chief Marketing Officer at Trust & Will. “This Silver Anthem Award affirms that culturally grounded social storytelling can open doors to estate planning education and services that too many families have been left without.”

The 6th Annual Anthem Awards received more than 2,500 submissions from 43 countries worldwide, the organization’s largest competition to date. The Anthem Awards are recognizing the work that is setting the standard for good worldwide.

See the official Anthem Awards entry for Tu Legado: trust-will-tu-legado on Anthem Awards.

About The Anthem Awards

Launched in 2021 by The Webby Awards, The Anthem Awards recognizes impactful brands, nonprofits, and individuals that are setting the standard for good worldwide. The Anthem Awards honors work across seven core causes: Belonging & Inclusion; Education, Art & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Sustainability, Environment & Climate; and Technology. This season’s partners and sponsors include NationBuilder, Sustainable Brands, NationSwell, The Bloom, the Social Innovation Summit and The Nonprofit Alliance. The Awards were founded in partnership with the Ad Council, Born This Way Foundation, Feeding America, GLAAD, Mozilla, NAACP, NRDC, WWF, and XQ.

About The Webby Awards

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video & Film; Advertising, Media & PR; Apps, Software & Immersive; Social; Podcasts; Games; Creators and AI. Established in 1996, The Webby Awards received over 13,000 entries from all 50 states and over 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Adobe, WP Engine, Patreon, ElevenLabs, Framer, Meta, NAACP, KPMG, The Wall Street Journal, Deadline, The Hollywood Reporter, SXSW, The Podcast Show, and Authentic.

About Trust & Will

Founded in 2017, Trust & Will is the leading digital estate planning platform in the U.S., trusted by over one million families. Our simple, secure, and attorney-approved online solutions empower Americans to create wills, trusts, healthcare directives, and other essential estate planning documents tailored to state-specific laws. As a certified B Corporation and Public Benefit Corporation, our mission to help every family leave a meaningful legacy is embedded into our business model, ensuring estate planning is accessible, affordable, and inclusive for all.

Trust & Will is advancing modern legacy planning with AI-driven innovation, helping families and professionals simplify complex decisions and accelerate collaborative workflows.

Our platform supports 26,000+ financial advisors and 145+ enterprise partners, including banks, financial institutions, attorneys, nonprofits, real estate agents, and technology platforms. Notable partners include AARP, Fifth Third Bank, UBS, USAA, LPL Financial, and Northwestern Mutual. With more than one million users and over $300 billion in self-reported estate assets, Trust & Will is redefining estate planning as a strategic pillar of modern financial wellness.

Trust & Will has been consistently recognized for innovation and leadership in 2026, earning a spot on the Inc. 5000 for a fourth consecutive year, Fast Company's World's Most Innovative Companies, the Financial Times' Americas' Fastest-Growing Companies, the Inc. Regionals: Fastest-Growing Private Companies, and Forbes' America's Best Startup Employers. The company also won Best Fintech Partnership at the 2026 Finovate Awards and Thought Leadership, Estate Planning at the 2026 Wealth Management ("Wealthies") Industry Awards, was a finalist across five categories at the 2026 ThinkAdvisor Luminaries Awards, and was named "best for families" in CNBC Select's ranking of the best online will-makers of 2026.