About the Author

Mark LoCastro, @MarkLoCastro
Senior Director of PR & Comms, Trust & Will
Mark LoCastro is Senior Director of PR & Communications at Trust & Will, the leading digital estate planning platform trusted by over one million users. He drives PR, thought leadership, and content strategies across D2C and B2B2C audiences. Previously, Mark led high-impact communications teams at Forbes Advisor and SmartAsset. At SmartAsset, he helped secure thousands of media placements annually and supported the company’s $110M Series D funding round. He lives on Long Island with his wife and two sons.