About the Author
Mark LoCastro, @MarkLoCastro
Senior Director of PR & Comms, Trust & Will
Mark LoCastro is a Senior Director at Trust & Will, where he leads the research and development of estate planning studies and data-driven content strategies for both consumer (D2C) and advisor (B2B2C) audiences. With deep subject matter expertise and a background in data-backed storytelling, Mark transforms proprietary survey findings, third-party datasets, and consumer behavior insights into accessible articles, reports, and educational resources. He partners closely with cross-functional teams to publish content that helps families and professionals better understand estate planning. Prior to joining Trust & Will, Mark held leadership roles at Forbes Advisor and SmartAsset.
Articles from this author
Estate Planning —7 min read
The Peace of Mind Report: How Estate Planning Shapes Mental Health in America
News —3 min read
Missouri Joins National Movement to Modernize Estate Planning with New Electronic Wills Law
News —3 min read
Trust & Will Unveils EstateOS™, the First Intelligent Platform for Modern Legacy Planning — and Announces Inaugural Generations Conference
Estate Planning —4 min read
Case Study: Fifth Third Bank and Trust & Will Expand Access to Estate Planning for Millions of Americans
News —2 min read
Trust & Will Ranks in Top 20% on the 2025 Inc. 5000, Marking Its Third Straight Year on the List
News —2 min read
Trust & Will Announces Inaugural Industry Event, Guiding Generations: The Future of Estate Planning
News —2 min read
Soccer Shots Announces National Partnership with Trust & Will
News —2 min read
Trust & Will Launches Nonprofit Platform, Powered by EstateOS, to Transform Planned Giving for Mission-Driven Organizations
News —2 min read
Trust & Will Ranked #178 Fastest Growing Company in North America on the 2025 Deloitte Technology Fast 500™
