Mark LoCastro, @MarkLoCastro

Content & Comms, Trust & Will

Mark LoCastro is a Senior Director at Trust & Will, where he leads the research and development of estate planning studies and data-driven content strategies for both consumer (D2C) and advisor (B2B2C) audiences. With deep subject matter expertise and a background in data-backed storytelling, Mark transforms proprietary survey findings, third-party datasets, and consumer behavior insights into accessible articles, reports, and educational resources. He partners closely with cross-functional teams to publish content that helps families and professionals better understand estate planning. Prior to joining Trust & Will, Mark held leadership roles at Forbes Advisor and SmartAsset.