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Trust & Will Announces Earned Equity Investment Arrangement From Forecast Labs

The estate planning and probate company announces partnership with Comcast’s consumer venture capital group to help more families leave a legacy.

San Diego, CA - January 9, 2024 -Trust & Will, the leading digital estate planning and settlement platform in the U.S., today announced that it has entered into an earned equity investment arrangement with Forecast Labs, a consumer venture group within Comcast. Previously, Trust & Will has raised more than $50 million in funding. Forecast Labs has worked with consumer fintech companies such as Acorns, Public, and Hippo.

Founded in 2017, Trust & Will simplifies the process for people looking to create Wills and Trusts online, combining SOC 2-compliant technology with highly customizable estate plans that fit every budget. The company has helped more than 700,000 families as they begin to plan their future and look to settle the estates of loved ones. Last year, Trust & Will achieved certification as a  B Corporation, further validating its mission to bring sustainable, socially responsible solutions to families in need.

“We’ve quickly established ourselves as a driving force for the future of personal finance,” said Cody Barbo, CEO and Founder of Trust & Will. “As we look ahead at our goals for growth in 2024, I am excited to start working with Forecast Labs to put our business in front of more Americans who have otherwise been left out. Estate planning is too important of a topic for so many people to neglect until it’s arguably too late.”

More than 60 percent of Americans don’t have a will in part because of the expenses involved. Trust & Will provides a less expensive alternative for digital-savvy consumers, catering its offering to local laws and suggested norms. With this investment, Forecast Labs will promote Trust & Will nationally via TV advertising to raise awareness of relevant financial considerations and to encourage interested consumers to sign up for the service.

“Over the coming decades, we will witness the largest inter-generational wealth transfer take place in America. To seamlessly facilitate this transition, a modern, tech-enabled, accessible, and affordable estate planning solution is needed. We believe Trust & Will is best situated to be that solution at scale,” said Arjun Kapur, Managing Director at Forecast Labs. “With this investment, we will play a pivotal role in introducing Trust & Will to people who have otherwise been priced out of estate planning or have had to deal with outdated ways of managing their Wills and Trusts.”

About Trust & Will:

Trust & Will is simplifying estate planning and settlement with attorney-approved, legally valid documents and processes designed to adhere to individual state guidelines. Since 2017, we’ve helped hundreds of thousands of Trust & Will members leave their legacy with an affordable way to create an estate plan or settle the estate of a loved one. Our platform uses bank-level encryption that protects customer data and complies with the highest security standards, including SOC 2 and HIPAA. Trust & Will is a certified B Corporation and is the official estate planning benefit provider for AARP members, along with several leading financial institutions, who all believe in our mission of helping every family leave their legacy. To learn more, visit trustandwill.com.

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