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Cody Barbo, Founder and CEO of Trust & Will, Named Entrepreneur Of The Year® 2023 Pacific Southwest Award Winner

Entrepreneur Of The Year celebrates ambitious entrepreneurs who are building a better world

SAN DIEGO, June 22, 2023 – Trust & Will is proud to announce its Founder and CEO, Cody Barbo, has been named the Entrepreneur of the Year 2023 Pacific Southwest Award winner. The Ernst & Young LLP (EY US) Entrepreneur Of The Year Awards program is one of the preeminent competitive awards for entrepreneurs and leaders of high-growth companies. 

Barbo was selected by an independent judging panel made up of previous award winners, leading CEOs, investors, and other regional business leaders. The candidates were evaluated based on their demonstration of building long-term value through entrepreneurial spirit, purpose, growth, and impact.

”To say I’m thrilled to be named Entrepreneur of the Year is an understatement,” said Barbo. “I am so very proud of the work we do at Trust & Will day in and day out, with an incredible team who all believe in our mission to help every family leave a legacy.” 

Since starting Trust & Will in 2017, Barbo has worked endlessly to make estate planning an affordable and inclusive option for estate planning and probate, helping more than 500,000 people kickstart their plans. Before founding Trust & Will, Cody was the Founder and CEO of Industry, a networking platform for the service and hospitality industry. As a volunteer, Cody serves on the San Diego State University Alumni Board of Advisors, and Phi Kappa Theta Fraternity’s National Foundation Board.

For nearly four decades, EY US has honored entrepreneurs whose ambition, courage, and ingenuity have driven their companies’ success, transformed their industries, and made a positive impact on their communities. 

As a Pacific Southwest award winner, Barbo is now eligible for consideration for the Entrepreneur Of The Year 2023 National Awards. The National Award winners including the Entrepreneur Of The Year National Overall Award winner will be announced in November at the Strategic Growth Forum, one of the nation’s most prestigious gatherings of high-growth, market-leading companies. The Entrepreneur Of The Year National Overall Award winner will then move on to compete for the World Entrepreneur Of The Year Award in June 2024.  


Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year Awards include presenting sponsors PNC Bank, N.A.; SAP America; and the Kauffman Foundation. In the Pacific Southwest, sponsors also include platinum sponsors: Cresa and Marsh McLennan Agency; gold sponsors: Big Picture, Cooley (San Diego market), Stradling Yocca Carlson & Rauth, P.C. (Orange County market), and Tangram (Orange County market); and silver sponsor: DLA Piper (Arizona market).