In this series we are featuring financial advisors that have teamed up with Trust & Will to offer estate planning products and tools as an important value-add to clients.
Spotlighted in this case study is Tigris Consulting. Keep reading to find out how Trust & Will’s premier estate planning platform has enabled them to be more proactive about their clients’ estate plans.
Tigris Consulting: Who We Are & What We Do
As a distinguished native Arabic speaker and a registered investment advisor, I am uniquely positioned to serve the Arabic-speaking community within the United States. My focus is to provide expert portfolio management services through both discretionary and nondiscretionary contracts, assisting Arab Americans in planning for their retirement and their children's education.
Since 2016, I have been committed to financial education, producing high-quality educational videos in Arabic, which I share across my social media platforms. These resources have been instrumental in guiding viewers towards informed financial decisions. Those who are interested can conveniently schedule a complimentary consultation to discuss their financial goals further.
I take pride in being one of the few independent, fee-only advisors in the U.S. who can engage clients in their native Arabic language. My dedication and expertise have enabled substantial growth, expanding my clientele to over 100 individuals and overseeing assets exceeding $4 million within just a few short years. It is my mission to continue empowering the Arabic-speaking community through personalized and accessible financial advisory services.
Before Trust & Will: Client Estate Planning Challenges
The Islamic faith places significant emphasis on the importance of creating a Will. Recognizing that a substantial portion of the Arabic-speaking community in the United States adheres to Islam, I have identified a valuable opportunity to expand my services to include estate planning.
Traditionally, many Arab Americans have relied on specialized attorneys to draft their wills and trusts, often incurring considerable expenses for consultations and comprehensive estate plans. Understanding the financial burden this can impose, I am pleased to offer complimentary consultations along with significantly reduced pricing for both wills and trusts.
My goal is to provide accessible and affordable estate planning services that respect both cultural and religious practices, ensuring peace of mind and legal security for all members of our community.
Enter Trust & Will: The Estate Planning Solution that Resolves Client Pain Points
After an extensive period of thorough research, I have determined that Trust & Will stands as the most suitable partner amidst numerous alternatives. The exceptional support provided by their advisory team seamlessly addressed all my inquiries and adeptly assisted me with any technical or legal complexities that arose. From the initial onboarding phase to the commencement of offering estate planning services, the entire process was remarkably streamlined, allowing me to initiate operations within a span of just three weeks.
The efficacy of leveraging social media advertising to generate leads has proven immensely successful. Estate planning serves as an effective entry point, enabling me to introduce an array of other services, including portfolio management and retirement planning.
During consultations, I prioritize employing a simplified interpretation of legal estate terminology, which has significantly contributed to building trust with my prospects. This approach, coupled with my ability to converse in a widely understood, accessible Arabic dialect, has been instrumental in converting prospects into paid clients. Consequently, my conversion rate has seen a commendable increase.
Overall, Trust & Will has not only facilitated an efficient and supportive partnership but also empowered me to expand my service offerings and cultivate meaningful client relationships across all the States.
The Positive Impact of a Trust & Will Partnership
As the sole advisor within the firm, the introduction of estate planning services has significantly bolstered our financial outcomes, leading to a remarkable 25% surge in gross profit within a mere six-month period. The return on investment (ROI) stemming from this initiative has been threefold compared to our advertising expenditures. Notably, 30% of clients who engage our paid estate planning services subsequently transition to utilizing our comprehensive portfolio management offerings, including the establishment of retirement or educational savings accounts for both themselves and their family members.
Trust & Will is the leading estate planning platform in the US, helping hundreds of thousands of members nationwide prepare their estate plans. With $30B assets listed in plans and over 2,500 5-star reviews, Trust & Will helps over 9,000 Financial Advisors streamline estate planning to deliver a comprehensive solution to their clients.
Interested in partnering with Trust & Will to enhance your own clients’ estate planning needs? Learn more about our partnership program for financial advisors and schedule a free demo today.
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