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Trust & Will Receives Real Simple Magazine’s Smart Money Award for Excellence in Estate Planning

The most trusted name in online estate planning receives recognition in Real Simple’s 2023 Smart Money Awards.

REAL SIMPLE today unveiled the winners of its fifth annual Smart Money Awards and Trust & Will, the leading digital estate planning and settlement platform, has been recognized in the ‘Family & Kids’ category for estate planning. 

The Smart Money Award spotlights 38 of the best new financial innovations that help you earn, save, and grow your money. Selected by an independent panel of personal finance pros and REAL SIMPLE editors, the 2023 Smart Money Awards are featured in the September 2023 issue, on sale August 18, and the full list of winners is available now on RealSimple.com/SmartMoneyAwards.

“We are thrilled and honored to be recognized as a Real Simple Smart Money Award winner”, said Cody Barbo, founder and CEO of Trust & Will. “Our mission has always been to provide an innovative and accessible solution for estate planning and this award underscores our commitment to empowering individuals to safeguard their legacies and protect their loved ones."

As the leading digital estate planning and settlement platform, Trust & Will has successfully helped hundreds of thousands of families across the nation secure their futures and leave a lasting legacy. By leveraging its state-specific expertise, Trust & Will ensures that individuals have access to the right documents and resources, simplifying the complex landscape of estate planning.

"Every year, the REAL SIMPLE Smart Money Awards celebrates the ingenuity and innovation of new financial products meant to simplify our lives and empower us to make smarter choices with our money. The 2023 winners reflect a diverse range of tools and services that help build a nest egg, buy a home, maximize credit card points, and more. From financial literacy and banking to real estate and retirement, our Smart Money Awards span all ages and stages of personal finance so you can get your financial house in order no matter what that looks like to you," said REAL SIMPLE Editor in Chief Lauren Iannotti.

The 2023 Smart Money Awards reveal the best financial products that make life easier and boost readers' bottom line. To create the Smart Money Awards, REAL SIMPLE editors worked with a diverse panel of financial professionals to assess a list of products across eight categories that debuted or were updated between January 2022 and May 2023. After sifting through hundreds of new offerings and rigorously testing and reviewing the selections, they awarded the standout financial products based on innovation and relevance to REAL SIMPLE readers.

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