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Trust & Will Recognized in Top 100 Fastest Growing Websites of 2020

We're proud to announce that we were recognized on Similar Web's top 100 list of fastest-growing websites in 2020.

Daniel Goldstein

Daniel Goldstein, @goldstein222

Co-Founder & COO, Trust & Will

Trust & Will recognized as one of the top 100 digital brands in SimilarWeb’s annual ranking

Trust & Will has been recognized by SimilarWeb in the Digital 100, an annual ranking of the fastest-growing digital brands across 10 industry categories. We are recognized as the eighth fastest-growing site in the fintech industry. 

We saw a massive surge in traffic and conversions over the past year, especially as more people consider their Estate Plans as a vital component of their overall financial health. Because our mission at Trust & Will is to make estate planning accessible and affordable for all, our team is dedicated to continually optimizing the site to make it as easy as possible for users.

SimilarWeb analyzed hundreds of websites that have over 100K visitors per month in the United States across several industries, including apparel, electoricnics, finance, beauty, personal care, home & garden, pet supplies, news, and travel. Growth rate was determined by looking at sites with the largest year-over-year change in total website visitors on desktop and mobile-web devices. Key metrics included website traffic, average visit duration, unique monthly visitors and bounce rate. 

“There is a fine line we walk at Trust & Will of making estate planning easy and approachable in brand and simple product experience while also communicating the secure and legally-sound nature of our product. Our members and upholding a good experience for them is at the core of every decision we make.” Said Megan Modl,  Trust & Will’s Head of Design. We are honored to be included on Similar Growth’s Digital 100 list not only because we’re proud of our growth but also also because growth means we are gaining the opportunity to help more families,” she concluded.

The Digital 100 is powered by SimilarWeb and is the globally-recognized benchmark of digital performance. Issued annually, the Digital 100 ranks the fastest-growing sites in the United States across 10 key industry categories. To see the full Digital 100 ranking and methodology, visit: https://www.similarweb.com/corp/digital-100.